When going through the bland mainstream dating profiles, a shared love for an iconic karaoke bar or your go-to college lunch spot can spark an exciting connection. In an era where singles could use a little dash of uniqueness to spice up the dating game, happn, the leading local dating app, is thrilled to announce its groundbreaking global partnership with Foursquare to unveil an exciting new feature—‘CrushPoints for All’!
This feature allows users to add their favourite spots in town on their profile—from bars and clubs to cafes, theatres, parks and more. They can then meet people who like hanging out at the same spots and spark a connection with them. Gone are the days of crushing aimlessly with profiles; real connections happen in the real world.
Most singles want to add their favourite cafes (44%), bars and restaurants (30%) to their profiles and meet people at their shared loved spots. The ‘CrushPoints for All’ feature allows users to flaunt their favourite spots, giving a glimpse of their personality and preferences through their profiles. In fact, according to the app’s research, a whopping 84% of Indian users believe that knowing someone's favourite places reveals a lot about their personality.
happn is on a mission to revolutionise dating on a hyperlocal level. And guess what? In 2024, this feature kicked it up a notch, facilitating a wide range of connections, extending beyond romantic pursuits, through shared passions. It enables meaningful connections based on real-life interests and places.
In India, the brand identified the top five hotspots where connections are thriving using ‘Crushpoints for All’. From Mumbai's iconic Juhu Beach to Delhi's bustling Hauz Khas Social, Bengaluru's beloved Bob's Bar, Pune's trendy FC Road Social, and Hyderabad's stylish 10 Downing Street, these locations have emerged as favourites among singles seeking new connections.
2024 marks happn’s 10th anniversary globally. The introduction of innovative features like ‘CrushPoints for All’ underscores the app's dedication to enhancing user experiences and fostering genuine connections. With a particular focus on the hyperlocal, this new feature demonstrates the commitment to the Indian market, where over 41 million singles have already joined the platform. By offering access to all their favourite places, happn is empowering Indian users to connect with like-minded individuals within their own communities.
Whether you're searching for your soulmate or simply looking for good company at your favourite spot, get ready to crush, share, and spark connections like never before with happn!
Lead image: happn