By now, we believe anyone with an OTT subscription must have watched the Korean thriller Squid Game or is planning to binge watch the entire series at the earliest. According to a report by CNN, Netflix had stated that 111 million accounts had watched "Squid Game" since its premiere in September, saying that the anti-capitalist drama is its "biggest-ever series at launch." Previously, 82 million accounts watched "Bridgerton" -- another Netflix smash hit -- within the first 28 days of its debut, the streaming giant said. But "Squid Game" quickly surpassed that number within a shorter period.
The huge popularity of the show has led to a surge in internet searches for Squid Game costumes for Halloween, worlwide.
Searches for "Squid Game costume" are outnumbering searches for other film and TV character costumes, according to a study conducted by Design Bundles. Though the show only debuted on the streaming service last month, Design Bundles found that costumes from the show had shot to the top of the costume charts, accounting for nearly one-third of the top 11 most popular costume searches.
Other Halloween mainstays like Catwoman, Harley Quinn, Joker and Spider-Man make up for the top five searches along with Squid Game at number one. Characters like Pennywise, Harry Potter and Wonder Woman also feature in the top ten searches, according to Design Bundles' findings.