Rimzim Dadu's self-expression journey takes center stage in World Gold Council's Campaign, 'You Are Gold'

The process of moulding gold into something beautiful feels like a metaphor for life. Take for instance, the journey of designer Rimzim Dadu—the muse for Cosmopolitan X World Gold Council’s campaign, 'You Are Gold'—who believes the only way to live life is to keep moulding yourself to become the most authentic and beautiful version of yourself.

You can call Dadu a 'texture wizard' for she creates magic with textiles, creating a whole new language of fashion. She is known for her unique ability to mould, modify, and reassemble materials into entirely new forms, just like an artist who uses their medium to express their innermost thoughts and emotions. For her, every creation is a canvas for her self-expression. Much like the way gold is transformed from its raw state into something stunning and precious, Dadu reshapes materials, giving them a new life and a new narrative.

“My creativity stems from my love for material. I see the world as a design—layered, vibrant, and radiant,” says Dadu.

Adorning exquisite gold earrings, she believes her journey is akin to the process in which gold is polished to perfection; as gold goes through refining and buffing for its true beauty to be revealed, she puts in time and effort to get better at what she does. It's not always a cakewalk, but the result is a masterpiece that resonates with her audience and is genuinely valuable.

“Each creation has a story…a process of reimagining traditional crafts much like these gold earrings. It reminds me that to be the best, my work needs to show my roots in the most unconventional way.”
For Dadu, self-expression is not just about creating clothes but also about creating a fashion experience. She reimagines silhouettes and gives them a fresh perspective, much like gold jewellery is designed. Both processes involve patience, dedication, and the willingness to endure the refining process, Dadu’s craft is a testament to lending her unique voice to each of her creations, and piecing materials together to craft something fresh and fabulous.

Cosmopolitan India and the World Gold Council have collaborated for this campaign to celebrate young women who epitomise resilience and unwavering determination. This initiative draws inspiration from their stories of reimagining narratives. It pays tribute to the various forms that have shaped their extraordinary journeys, applauding their unbeatable spirit every day. In a world of constant evolution, remember, #YouAreGold, and your unique story deserves to shine bright and be celebrated.
    
Watch Rimzim’s journey of finding her self-expression here.