Myntra’s first edition of ‘Creator Fest’ was a sartorial extravaganza ahead of its flagship End Of Reason Sale (EORS)

Creators have taken over our feeds, and we are not complaining! It’s amazing to see India’s much-loved fashion and beauty creators turning their passion into a profession and paving the way for careers that were unimaginable a few years back. They are at the forefront of driving newer ways of shopping, newer digital experiences, and newer content consumption patterns, based on relatability and personal taste. In making this happen, kudos to pioneering brands like Myntra which empower the creator ecosystem and enable the creator economy by recognising the immense value creators bring to the table and keeping them at the heart of their marketing strategy.

The insightful conversations around the creator ecosystem came to life at Myntra’s first edition of its ‘Creator Fest’, which happened on December 2, in Mumbai. Celebrating creators and their contribution towards engaging with various customer cohorts, the event was attended by Myntra’s CEO, Nandita Sinha, ‘Four More Shots Please’ fame Bani J, Kirti Kulhari, and Manvi Gagroo along with some of India’s leading and much-loved creators such as Komal Pandey, Dolly Singh, Kusha Kapila, Ankush Bahuguna, Sushant Divgikr, Siddarth Batra, Santoshi Shetty, Riya Jain, and Sejal Kumar among others.

The event was a precursor to Myntra’s flagship fashion carnival EORS (End of Reason Sale), back for its 17th edition and starting on December 10, which is all set to give you a great dose of fashion & beauty therapy. The much-awaited EORS-17, which will offer 6000 brands across 17 lakh styles, will see Creators play an active role in helping Myntra create the buzz and reach out to customers.

Our team was at the event to capture all that transpired—insightful conversations, gram-worthy setups for content creation for the creators, and more! 

India’s leading content creators Komal Pandey, Kusha Kapila, Dolly Singh, Ankush Bahuguna and Sushant Digvikr in conversation with Arun Devanathan, Social Commerce, Myntra, sharing about their journey, fashion inspirations, opportunities and challenges and more.

Myntra’s CEO Nandita Sinha emphasized how creators have been at the heart of driving Myntra’ssocial commerce propositions and their overall contributions to the creator’s ecosystem

To make it an event to remember, renowned international brands Boohoo Woman, Dorothy Perkins and Nasty Girl (all from the Boohoo Group) were launched by the stunning actors, Bani J, Kirti Kulhari and Manvi Gagroo, known for their unconventional roles

Aligned with content creation, there were many fashion-and beauty-forward engagement zones at the event from brands such as Boohoo, Lakme, Maybelline, Roadster and Mango providing several photo/video ops.

The event concluded with singer Ritviz getting everyone to groove to his captivating tunes.

Myntra’s Creator Fest was a fitting recognition that content creators deserve for all that they do.