A Celebrity-Approved Guide to Rebranding Your Image

Shilpa Shetty Kundra: Rebranded from Bollywood 
actor to Television Queen and Fitness Guru

Shilpa Shetty Kundra navigated showbiz in the ’90s with some smart choices. After making a supporting-role debut in Baazigar (1993), she went on to play the leading lady in some major releases. While her Bollywood stint wasn’t exactly a dream run, an appearance (laced with headlines-making allegations of racial discrimination against her) on the British reality show, Celebrity Big Brother Season 5 in 2007 put her on the international map. She went on to win the show, and has since emerged as an Indian TV and social media darling. Today, Shilpa is an author to two books, a yoga guru, a multi-brand endorser, and owner of a holistic-wellness app, featuring her workout routines.

Harry Styles: Rebranded from One Direction boybander to the fashion world’s new muse!

Formerly known as ‘the long-haired lothario from 1D’, Harry’s evolved into a sexually ambiguous Bowie-esque superstar. After emerging in florals and flares to release his self-titled solo album in 2017, Harry hit the silver screen in Dunkirk. He then modelled for Gucci, and owned the pink carpet at the 2019 Met Gala in heeled boots and a pearl earring. Harry’s second album came out last year—and he confessed to trying magic mushrooms while recording it. Simon Cowell’s 16-year-old prodigy is unrecognisable!

 

Kristen Stewart: Rebranded from awkward Twilight protagonist to a bad*ss lgbtqIA+ icon

Post-Twilight (and those cheating-on-Robert Pattinson rumours, which the world—even Trump—weighed in on), Kristen took on less mainstream roles. Gaining critical acclaim for films like Clouds Of Sils Maria, Kristen reclaimed centre-stage with a powerful message. Guest-hosting Saturday Night Live in 2017, she hit back at Trump’s Tweets about her, saying, “I’m like so gay, dude!” She has, since, called out Hollywood for pressuring her to hide girlfriends, and told young people they don’t need to label themselves.

 

Twinkle Khanna: Rebranded from A meh movie star to a business mogul and literary empress

Few have the sarcasm and wit that Twinkle does. After a not-so-flourishing career in the movie industry—she laughs about that phase now—Twinkle Khanna aka Mrs Funnybones opted for a change of profession. She launched her own interior design store, The White Window, before transitioning into a satirical columnist, and going on to write bestsellers such as The Legend Of Lakshmi Prasad and Pyjamas Are Forgiving. Last year, Twinkle also produced the National Award-winning film PadMan, and has been working with Save The Children to promote the cause of menstrual hygiene in slums.