How to rock the new IT-colour of the season

Give your wardrobe a vibrant makeover with these butter yellow essentials.

04 July, 2024
How to rock the new IT-colour of the season

According to 'it' girls, runways, fashion-tellers and celebs, the silky smooth colour of butter has gone supernova ever since the start of this summer. Be it Deepika Padukone in a youthful dress by Gauri and Nainika, or Sabrina Carpenter’s How To Lose A Guy in 10 Days coded birthday mini-dress, designed by Jared Ellner, the butter-yellow trend has taken the fashion industry by storm and we are here for it!

Cherry red reigned all throughout last year with everything- including bags, shoes, jackets, dresses, and even nails—coloured in a deep scarlet. However, the butter yellow, the pastel between canary and beige, has officially taken over.

Whether you’re lounging by the beach, strolling around a quaint European city, or dancing the night away like Andie Anderson, let this colour be your sartorial sunshine—because when it comes to staying on trend this summer, butter yellow is the spread you want on your fashion toast.

Scroll on for some butter-yellow must-haves in your closets.

Mango Halter-Neck Gilet with Buttons, ₹3,790

Image credit: Mango

Reformation Ronda Silk Dress, ₹45,000

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Image Credit: Reformation

Bottega Veneta English Embroidery Viscose and Silk Skirt, ₹2,08,778

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Image Credit: Bottega Veneta

Coach Lace Knit Cardigan, ₹24,635

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Image Credit: Coach

Acler Welland Mini-Dress, ₹32,985

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Image Credit: Acler

Jacquemus Le Pantalon Sauge, ₹53,242

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Image Credit: Jacquemus

Self-Portrait Yellow Textured Knit Skirt, ₹22,569

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Image Credits: Self-Portrait

Lead image credit: Pexels

Also read: Summer jackets are having a moment!

Also read: Everything that's trending in fashion this season

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