Grey Goose’s collaboration with Gaurav Gupta is about the journey and not just the destination

Fashion collaborations creatively showcase couture works interspersed with fun, spunky, and chic campaigns. Two widely different spaces intertwine in ways unimaginable to bring out the best of the best. Earlier this year, Grey Goose, a brand that has been associated with the world of fashion since time immemorial, joined hands with the veteran Indian designer, Gaurav Gupta. The collaboration culminated in Gupta’s ‘Shunya’ collection being showcased at the Paris Haute Couture Week in January 2023. 

With an aim to be more impactful and inclusive, Grey Goose and Gupta began a mentorship series that featured content creator and stylist Kayaan Contractor as the mentee. It takes us through Contractor’s journey of self-discovery, her search for identity, her desire for self-expression, and her distinctive take on fashion. We witness the ups, downs, and everything in between as she navigates this journey with the help of her mentor, Gaurav Gupta. 

The series ended with Contractor showcasing her capsule collection of gender and size-agnostic label that reflects inclusivity, equality, and the seamless nature of fashion. The platform, provided by Grey Goose gave the emerging designer a well-deserved start to her designing journey. It was followed by a viewing of Gupta’s ‘Shunya’ collection. 

‘Shunya,’ which means zero in Sanskrit, was all about exploring the possibilities of movement between zero and infinity along the themes of surrealism, mythology, and fantasy. 
Adtnu Tiwari, senior manager, Premium White Spirits, Bacardi India, commented on the association, “GREY GOOSE has always aimed to elevate, encourage, and inspire the journeys of creative geniuses through engaging experiences. Being a part of Gaurav Gupta’s debut showcase at Paris Haute Couture Week reasserts GREY GOOSE’s long-standing association with fashion.”

The collaboration with Grey Goose, aptly titled ‘Vive le Voyage,’ laid an emphasis on the journey that went from the seed of creation to reality. Gupta and Grey Goose concurred that when it comes to creating, it’s not the destination that mattered, but the process.