12 Fashion Brands That Are Owned By Your Favourite Bollywood Celebrities
Do you happen to own a garment from any of them?
While most A-list celebrities are often caught endorsing products through their social media platforms, in recent years, several actors have decided to launch their own apparel brands, ranging from athleisure to children's clothing. From being the brand ambassadors of reputed companies to now being the face of their own label, celebrities have redefined the phrase, 'Hustle in silence and let your success make the noise.'
Not only have the who's who of the industry conceptualised their own brand ideas, but they've also have studied up the golden rules of marketing their products! In short, they aren't solely the pretty faces that are spiking sales but are entirely capable of surviving as individual entities in India’s price-sensitive market. Dying to know if your favourite star has made the list? Take a look.
HRX by Hritik Roshan
India’s first homegrown fitness brand, HRX was launched by Hritik Roshan in 2013. The brand retails all sorts of workout gear ranging from activewear, accessories, fitness trackers, equipment, as well healthy meal plans.
Nush by Anushka Sharma
Actor Anushka Sharma—who established a production house company, Clean Slate Filmz, along with her brother Karnesh Sharma in 2013—recently launched her clothing brand called Nush in 2017. From athleisure to slogan tees, the company caters to every woman's style and retails on Myntra, Ajio, Flipkart, Amazon Fashion, Tata Cliq, and Central.
All About You by Deepika Padukone
Deepika launched a stylish yet affordable fashion brand called All About You in 2015. Targeting the age group of 18-35 years, the brand is in collaboration with Myntra and sells exclusively on their website. "These clothes are the extension of my personality, of a multitasking woman who is in the age group of 18-35," said the actor in an interview. However, recent developments suggest that Myntra has acquired a 100 per cent stake in the celebrity's company.
Wrogn by Virat Kohli
Besides being the brand ambassador for a bunch of companies such as Manyavar, Puma, Vicks, and Vivo, the Indian skipper has launched his own apparel brand called Wrogn—a youth fashion label with fashion startup Universal Sportsbiz in 2014. Besides that, he has also introduced one8 in collaboration with Puma, offering the latest range of shoes, tees, track pants, and accessories.
Ed-a-Mamma by Alia Bhatt
Ed-a-Mamma is a conscious clothing brand launched for children by Alia Bhatt. The kidswear brand offers a range of naturally sourced and sustainable apparel for children in the age group of 2-14 years. The actor also recently launched her production company, Eternal Sunshine, which announced its first project Darlings, in association with Shah Rukh Khan and Gauri Khan's Red Chillies Entertainment.
Prowl by Tiger Shroff
"Prowl is tailor-made for the evolving requirements of today's young, physically active Indians who want to be fit and fashionable at the same time," said Shroff in a statement during the brand’s launch. The brand was launched in 2016 and retails activewear including t-shirts, tanks tops, sweatshirts, joggers, track pants, compression wear, and a lot more. The products are exclusively available at the brand's website and on Amazon Fashion.
Rheson by Sonam Kapoor and Rhea Kapoor
The Kapoor sisters kickstarted their clothing brand Rheson in 2017, in an exclusive collaboration with Shoppers Stop. "The brand is meant for every Indian girl—no matter her age or her body type. We have always stated that we don't believe in a specific 'target audience'—one should wear whatever makes one happy; age, weight, body type are no bars! Our clothes are for every Indian girl. Period," said the actor in an interview with Business Standard.
Being Human by Salman Khan
Salman Khan's Being Human clothing brand was born out of the need to support The Being Human Foundation, a Mumbai-based charity founded by the actor in 2007. Being Human products can be found at their website, as well as flagship stores spread across the country.
House of Pataudi by Saif Ali Khan
The Nawab of Pataudi introduced his own line of Indian occasion wear in partnership with Myntra in 2018. "I just love clothes. I have a certain sense of ethnic style in clothes. I feel there is a gap in the market and there are more people looking for Indian clothes online. So I talked to Myntra's CEO and we came up with the idea of 'House of Pataudi," the actor told IANS.
Just F by Jacqueline Fernandez
The Dishoom actor launched an activewear label called Just F in 2018, back in Sri Lanka. The brand boasts comfort wear and is available at Amazon.
SKULT by Shahid Kapoor
Touted as India's first athleisure brand, Shahid Kapoor’s SKULT was launched in 2016 on abof.com—an online fashion shopping destination by Aditya Birla Group. The actor claims that he personally pays attention to all details, from the fabric used to prepare a garment to the cut of a t-shirt. SKULT retails at Ajio, Myntra, Pantaloons, Amazon, Flipkart, as well as in stores across the country.
DreamSS by Shilpa Shetty
Shilpa Shetty Kundra recently launched her own fashion label DreamSS, adding yet another feather to her cap. "Soooo excited to announce the launch of my brand new clothing line: DreamSS! Turning the world of fashion upside down with the first-ever range of ‘round-the-clock wear’. At DreamSS, find versatile clothing that can be worn around-the-clock! Comfortable and fashionable for women of all ages and sizes," said the actor and fitness enthusiast as she made an official announcement on on social media.
Besides renowned Bollywood celebrities, several Indian cricketers have also launched their own labels: True Blue by Sachin Tendulkar, Da One by Shikhar Dhawan, Seven by MS Dhoni, and YouWeCan by Yuvraj Singh.
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