#PrideMonth: Homegrown labels that are all about inclusivity and genderless fashion

It takes a quick glance through social media to know that today’s fashion is all about bending gendered boundaries and slipping into whatever feels the most like yourself. And this is not just limited to the gram. Nowadays, it’s not uncommon for a Bollywood actor to strut down a red carpet in a skirt or a female influencer to wear a sherwani instead of the conventional lehenga. The lines are starting to get hazier by the day and what better time to celebrate this than during Pride Month? 

This blurring of boundaries teaches us that fashion is more than mere outfits, it's about feeling comfortable in your skin, and self-expressionism. When we asked designer Mayyur Girotra what freedom in fashion meant to him, he said, "Freedom in fashion, to me means the ability to express oneself without fear of judgment or restriction. It’s about breaking away from societal norms and embracing individuality. Fashion should be a reflection of one’s inner self, allowing people to wear what makes them feel confident and authentic. It is about creating and wearing designs that resonate personally - regardless of traditional labels or expectations. True freedom in fashion celebrates diversity and encourages everyone to explore and express their unique identity boldly and unapologetically." 

If you’re looking to spruce up your wardrobe and throw in some genderless pieces, we are here to help. We’ve curated a list of brands that are not only LGBTQ+ inclusive but champion androgynous fashion. Scroll through and take your pick! 

Nor Black Nor White   

The brainchild of Mriga Kapadiya and Amrit Kumar, Nor Black Nor White (NBNW) combines modern silhouettes and traditional Indian handicrafts. The brand celebrates endangered textiles by blending them with contemporary designs. They use vibrant hues and bold prints to create genderless outfits that allow everyone to express themselves without being confined by conventional norms. This brand has something for everyone, regardless of what they identify as! 

Mayyur Girotra   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Proving that fashion is as much about self-expressionism as it is about clothes and designs, Mayyur Giortra is all set to take over New York Pride for the second time with his latest collection— Ride To Pride. Giortra is the first Indian-South Asian designer to showcase his collection in the Big Apple. This collection is emblematic of inclusivity, freedom, pride, self-acceptance and change.

Giortra says, "I wanted to create a collection that not only celebrates individuality and self-expression but also honours the rich cultural heritage of India. Drawing from traditional Indian textiles, colours, and craftsmanship, I sought to blend these elements with contemporary, gender-fluid silhouettes. This collection is a tribute to the journey of self-discovery and pride, encouraging everyone to embrace their true selves with confidence and joy. Keeping the essence and language of our brand intact."

Giotra has been a vocal champion of the LGBTQ+ community for a long time. His designs draw their inspiration from Indian crafts and colours. The Ride To Pride collection features Gujarati Kutch patchwork, threadwork from the brand’s archives, ikat patterns and custom prints tailored into modern ensembles. From high-waisted pants and trench coats to oversized shirts, this collection is as androgynous as it gets while still being rooted in India. 

Huemn  

Helmed by Kirti Misra and Shyma Shetty, Huemn is known for its refreshing, easy-breezy genderless vibe. It has been setting the bar high for fluid fashion since its inception in 2012. From oversized tees, co-ords, and sweatshirts, the brand has decidedly stuck to its one-style-suits-all aesthetic. In an ever-changing fashion scene, Huemn has carved out a niche for themselves, even becoming a favourite amongst celebrities. 

Two Point Two Studios   

This pride month, if you’re looking to shop for outfits that are gender-agnostic, don’t forget to check out Two Point Two Studios. Helmed by Anvita Sharma, the brand aims to blur the boundaries between the two binary genders and create ensembles that are a blend of both, Going by the “beauty in imperfection” philosophy the collections incorporate pops of colour, embellishments and genderless silhouettes. 

Bobo Calcutta   

Founded by Ayushman Mitra (popularly known as Bobo), this brand focuses on outfits that look like wearable art. These quirky and androgynous designs have the potential to make you stand out from the crowd. From jackets with colourful motifs and co-ord sets and embroidered shirts, this is the brand to turn to when you to brighten up the inside of your wardrobe. 
 

Feature image: Mayyur Girotra

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