Fashion is all about trends that come and go- more often than not, we find ourselves talking about what's "in" and what's "out." And most commonly, these trends keep recycling. Y2k was the IT-girl trend 24 years ago, but today, it's back and running once again as if it never left. Read on to learn about some trends that have been the talk of the town recently, among all the fashion girls.
Did someone say bows?
You’re familiar with Cosmo’s vibe, right? Bows have been an obsession among the fashion crowd (duh, we) for quite some time. Suhani Parekh’s minimalist jewellery line, Misho, is ensuring that this trend stays so for months to come. The brand, known for its bold, geometric shapes, has launched a collection of dainty looking bow rings, earrings, cuffs, pendants, and more. Get ready to bow down to the bling!
Collab of a kind
This summer, get ready for some haute couture as the Olympic and Paralympic flames sashay in custom Louis Vuitton trunks, all thanks to a sponsorship deal with LVMH. And Louis Vuitton isn’t stopping there. The fashion house has come up with some swanky medal trunks too, with display cases and dozens of drawers, packed with three shiny medals each. So mark your calendars, because on July 26, the Olympic Games are back, followed by the Paralympic Games on August 28, promising opening ceremonies that’ll have the world cheering.
Beige is the new black
Ralph Lauren held its fall/ holiday 2024 show at a private design studio in the heart of New York’s Madison Avenue, the same place where it all started in 1972. The iconic model, Christy Turlington Burns, opened the show in a head-to-toe beige ensemble. The collection featured 45 jaw-dropping looks, a colour journey from creamy tans to bold blacks, creating a spectacle that had all eyes glued to the runway.
Hit refresh
Summer is clearly on Charles & Keith’s mind and their new Toni collection is proof. For their new collection, they are exploring the textures and colours of the sunny season, and have gone all out! Think of this line as enjoying a popsicle by the pool on a hot summer day. The star product, the Toni Knotted Curved Hobo Bag, has already become a celeb favourite, after actors Han So Hee and Cho Yi Hyun, as well as socialite Aimee Sun Yun Yun, among others were spotted carrying it.
Legs out, bags in
Euphoria’s Sydney Sweeney recently went pantsless for Jimmy Choo’s new Cinch bag, which is part of its summer 2024 campaign. Named after its pulled drawstring closure, this one’s a Sydney-approved accessory du jour. The campaign, called ‘Road to Joy’, isn’t just about bags—it is a full-on fiesta of handbags, shoes, and sunglasses, all shot in the coolest spots of Palm Springs, USA. Get ready to soak up those sunny vibes and dive headfirst into the world of Jimmy Choo!
Setting foot in Mumbai
Guess who just landed in Mumbai? It is none other than Birkenstock, with a new address at Linking Road! The cult favourite brand’s store is a mix of modern chic and desi vibes, mirroring both the shoemaker’s ethos and Mumbai’s charm. Oh, and did we mention it is the brand’s 250th birthday? Talk about timing! Up your shoe game with the freshest kicks from their spring/summer 2024 collection. From revamped classics like Arizona and Gizeh, to brand-new styles, Birkenstock has got you covered.
This piece originally appeared in the May-June 2024 edition of Cosmopolitan India
Image credits: Gettyimages.com; Shutterstock.com; The brands; (Ralph Lauren) Instagram
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