Here's everything that's happening in the fashion world—from campaigns to new launches, and more

The ever-evolving world of fashion welcomes new trends every season, and staying ahead in your fashion game means updating your wardrobe with these seasonal favourites. From bold new designs to innovative collections, this season is brimming with exciting new launches and here are the ones to bookmark.

Watch this space

Longines—one of the world’s leading luxury watch manufacturers, not to mention home to the 1954 Conquest collection—is expanding its range of timepieces to celebrate the collection’s 70th anniversary. A campaign called ‘A Life in a Day’ featuring global brand ambassadors Zhao Liying, Suzy, and Barbara Palvin has been released to mark the launch of new Conquest watches. It follows the three women in Shanghai, Seoul, and Budapest as they go on about their days—pushing the idea that these luxury watches can be worn throughout the day and not just on special occasions. The range introduces three new models that echo the same simple and understated elegance of the original 1954 collection. It’s something you will not be able to resist checking out!

Cool for the summer 

Let’s talk about another watch launch just for equal measure, shall we? The Swiss watch manufacturer Swatch has launched a new collection of bold, transparent, and vibrant watches called ‘COLORS OF JOY’. It includes six huge (47mm case, to be exact) models that scream summer and are guaranteed to make heads turn. Each watch in the collection reflects Swatch’s commitment to creativity and innovation. They are versatile and can be worn for a day at the beach or a night at the club. Oh, and did we mention that it’s water-resistant?

 

Streetwear x Olympics 

Remember the streetwear brand which was all over the internet back in 2016-17? Every single celebrity on the face of earth was seen sporting them. The brand which probably has more knockoffs than the Marc Jacobs tote. Ring a bell? So, the Los Angeles-based Anti Social Social Club (ASSC) has launched its Summer 2024 collection called 1 See Right Through You', with a special capsule to celebrate the 2024 Paris Olympics. It features ASSC screen-printed vintage and original Olympic merchandise. The collection also includes limited edition upcycled tees, hats, and a leather jacket. Cop them, stat!

 

 

Brand new faces 

Is there something in the air? Because three luxury brands just rolled out their new ambassadors, and it is shaking up the scene! Lisa Manobal—who has had a long-standing relationship with LVMH (brand ambassador of Celine since  2020)—has been named the newest face of Louis Vuitton. Dior isn’t slowing down either—racing ahead with Formula  1 champion Lewis Hamilton. And Swarovski? They’ve just added some serious sparkle with American singer-songwriter Ariana Grande. What a time to be alive!

 

Couch potato no more 

Still looking for motivation to book that Pilates class you promised you’d join at the beginning of the year? We’ve found one for you—Celine’s new Pilates collection, which was launched by Hedi Slimane’s brand recently. Apart from activewear, sports bras, cycling shorts, crop tops, and leggings, the collection also includes Yoga mats, weights, dumbbells, and kettlebells, etc. The face of the collection is Celine’s muse and American model Kaia Gerber—if this doesn’t get you off the couch and on that trapeze table, we don’t know what will.

It's shine o'clock 

You know it wouldn’t be the Olympics without a special edition Omega watch! The official “Timekeeper” of the Olympic and Paralympic Games since 1932, the brand has launched a global campaign for the Paris 2024 Olympics, along with two new watches—Seamaster Diver 300M Paris 2024 and Speedmaster Chronoscope Paris 2024. One has stainless steel with an anodised aluminium bezel, while the other is in 18-carat moonshine gold with a ceramic bezel. Both come with a sleek 3861-type Speedmaster bracelet in their respective metals and sport the same dial. So, whether you are timing your laps or just admiring from afar, Omega’s latest releases are sure to make a splash at Paris 2024!

This article originally appeared in the Cosmopolitan July-August 2024 issue.

Image credit: The brands, Getty Images, Instagram (Celine, Antisocialsocialclub, Longines)

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