Fashion labels that are all about trendy outfits and green practices

Are you looking to give your closet a fresh sustainable update? We've rounded up a few labels that seamlessly combine style with sustainability, giving your pieces that are trendy and make a positive impact on the environment. From eco-friendly materials to ethical practices, these brands are redefining fashion for a greener future. Take a look! 

Label: The Terra Tribe
Founder: Charmee Ambavat
City: Mumbai
Launch year: 2019
@theterratribe

Dig earthy vibes and amazing clothing? The Terra Tribe’s your new fashion fam! This crew creates clothing that are both kind on Mother Earth (yes, recycled fabrics) and even kinder to your look. Their latest collection titled ‘Indigene’ features African mud house-inspired threads and gender-neutral pieces—comfy, chic, and for everyone!

Label: Echo Studio
Founder: Tanya Arora
City: Noida
Launch year: 2018
@echostudio.in

Imagine bias-cut dresses, fierce minis, and ruffled tops—all comfy enough for Netflix binges and hot enough to turn heads at the club. Delhi-based brand Echo Studio is nothing short of a total slay fest. We’re talking bold colour-blocking with contrasting threads that scream ‘extra’. Basically, Tanya Arora’s label is your one-stop shop for drool-worthy looks.

Label: Johargram
Founder: Ashish Satyavrat Sahu
City: Ranchi
Launch year: 2020
@johargram

Level up your street cred with Jharkhand-based Johargram—a streetwear brand that reps local, handcrafted weaves from the state and indigenous wall art forms like Sohrai in cosy yet ethical fabrics. Worn by celebs including Dhoni, this brand proves that sustainable style can be lit minus a hole in your wallet.

Label: B Label
Founder: Chirag Tekchandaney
City: Mumbai
Launch year: 2015
@blabelindia

Founded by the Bombay Hemp Company (BOHECO) studio, this label has you covered if you want cruelty-free, comfortable clothes and household goods. With natural dyes and minimalist design (no harsh chemicals here!), the brand also upcycled leftover materials into headbands and other items. Talk about zero-waste merchandise!

Label: Otsü Clothing Co. 
Founder: Asenla Jamir
City: Dimapur
Launch year: 2020
@otsuclothingco

A slow fashion brand that celebrates Naga culture and fashion, Otsü Clothing Co. uses upcycling techniques and thrifted threads from indigenous textiles to create one-of-a-kind pieces. The brand honours the 16 tribes of  Nagaland, and each piece is an original work of art. 

Label: Doodlage
Founder: Kriti Tula
City: Delhi
Launch year: 2013
@doodlageofficial

A well-known brand in the homegrown sustainable fashion space, Doodlage upcycles and recycles everything, making it (yes, we said it) limited-edition! They’ve got your eco-conscious fits on lock—did we not mention their clothes have been donned by everyone from Alia Bhatt to Aditya Roy Kapoor (hot!). For genderless shirts and zero-waste accessories, this is the brand to go to. Plus: the packaging is plastic-free.

Label: Naushad Ali
Founder: Naushad Ali
City: Pondicherry
Launch year: 2015
@_naushadali_

Naushad Ali isn’t your average Indian brand... it blends the country’s cultural influences with a touch of French flair (exactly like the city it is from) creating unique pieces with traditional fabrics and modern tailoring. Sustainability is their jam, and they work closely with Indian artisans to keep traditional techniques alive.

Label: Joskai
Founder: Sujaya Hazarika
City: Delhi-Guwahati
Launch year: 2021
@joskai.studio

Imagine trading in rapid fashion for threads with a story—that’s Joskai for you. Sujaya got tired of trends that move faster than Uber Eats, so she decided to slow things down. The pieces she crafts are like remixes of gorgeous traditional Assamese fabrics with modern cuts. With unique-sustainable pieces, Joskai has soon become one of the latest fave brands with a conscience.

Label: Studio Rigu
Founder: Riya Gupta
City: Delhi
Launch year: 2021
@studiorigu

Call this brand a wearable mood-booster for the chic girl—Rigu ditches trends for bold prints and comfortable styles. Their pieces are crafted in sustainable fabrics (zero greenwashing!) and mostly feature hand-painted designs. Celebrities Tapsee Pannu, Athiya Shetty, and Kiara Advani, among others, have been spotted in it so let’s just say..it’s on point!

Label: URA 
Founder: Arunima Vig
City: New Delhi
Launch year: 2021
@wear.ura

This brand ditches the sweatshop drops and mass-produced meh as the team devotes itself to crafting seasonless, timeless pieces (it takes them months to make!). If you’re sick of the basics and want to steer clear of fast fashion, try their classic fits. We bet it will make you feel like a boss babe (and comfy, of course).

Label: Three
Founder: Pallavi Dhyani
City: New Delhi
Launch year: 2015
@three.clothing

Three is not just for your fleeting fashion phases—the brand’s all about timeless pieces in organic shapes, a lil’ bit of asymmetry for sass, and cosy minimalism that lasts. Their collections? 10/10. All pieces are made with sustainable fabrics that won’t ghost you after one wash. Their chic kaftans, versatile co-ords, and comfy sweater vests are season-agnostic.

Image credit: The brands and Instagram

This article originally appeared in the Cosmopolitan July-August 2024 issue.

Also read: Ayushmann Khurrana on being a minimalist and making conscious choices

Also read: Sustainable Fashion: Upgrade Your ‘Drobe with These Eco-Friendly Materials Stat!