Beloved British fashion brand ASOS makes a stylish splash in India with exclusive AJIO launch

Fashion lovers, we have some exciting news for you. August 23, 2024, was a day to remember as the iconic British brand ASOS has officially set foot in India in an exclusive partnership with AJIO to bring its trendsetting styles to your doorstep. Renowned globally for its cutting-edge designs and versatile wardrobe staples, ASOS has over 20 million active customers globally, placing over 80 million orders per year. The brand’s much-anticipated debut promises to elevate the Indian fashion scene to new heights.

Founded in 2000 in the UK, ASOS began as a platform where fashion enthusiasts could shop celebrity-inspired curations. Since then, the brand has grown into a global fashion powerhouse, offering an extensive selection of over 900 global and local third-party brands alongside a mix of fashion-led own-brand labels. Popular among Gen Z and millennials, ASOS is celebrated for its trend-driven designs, inclusive sizing, and commitment to sustainability through initiatives like the ASOS Circular Collection. With its official entry into India, ASOS is set to bring its innovative fashion approach to a whole new audience.

Launching with an impressive selection of over 3,000 curated Fall/Winter pieces, ASOS is all set to redefine everyday style and special occasion wear alike. From cosy knits to effortlessly cool everyday essentials, there's something for every fashion-forward soul out there. And this is just the beginning—ASOS plans to expand its collection to a staggering 20,000 options within the year, ensuring fresh and exciting additions every month.

This collaboration is more than just a new shopping destination; it's a fusion of global fashion sensibilities with India's evolving style landscape. Whether you're someone who loves to experiment with bold trends or prefers timeless classics with a modern twist, ASOS's diverse range has got you covered. Here are some of the hottest trends on ASOS to help revamp your wardrobe and keep you ahead of the fashion curve.

For women

Leather recap 

 

ASOS taps into the leather trend with a curated selection of standout women's pieces to help you embrace your inner diva. From sleek leather jackets to edgy skirts and trousers, this trend brings a bold, modern vibe to any wardrobe. Inspired by the bold Mob-Wife aesthetic, these pieces are perfect for making a statement whether you're heading to brunch or a night out on the town. Consider the Women 80s Glam Regular Fit Biker Jacket for that iconic, rebellious edge, or the Women Crackle Straight Leg Trousers to add some texture and drama. For a night out, the Women Strappy Mini Bodycon Dress with Lace Up Sides combines the trend with a sultry silhouette, ensuring all eyes are on you. Mix and match with softer fabrics for a balanced look or go full-on fierce by pairing leather-on-leather.

Big daddy denim

 

Denim takes on a daring new form with the Big Daddy Denim curation for women. This collection features oversized jeans, statement-making jackets, and distressed finishes that bring a cool, laid-back attitude to everyday wear. The Women Light-Wash Mini Denim Shirt Dress, for instance, offers a fresh twist on classic denim, while the Women Light-Wash Wide-Leg Pleated Jeans provide a bold yet comfortable silhouette. For a more relaxed vibe, the Women Light-Wash Relaxed Fit Denim Shirt is perfect for pairing with crop tops or chunky knits, creating effortlessly chic ensembles that turn heads wherever you go.

Utility wear

 

Function meets fashion in the Utility Wear collection designed for the modern woman on the move. Featuring stylish cargo pants, multi-pocket dresses, and versatile utility jackets, these pieces are all about combining practicality with contemporary design. The Women Sleeveless Boxy Mini Shirt Dress is perfect for a casual brunch or a relaxed day at the park, while the Women Rip Stop Cropped Bomber Jacket adds a stylish edge for an evening out or an urban adventure. On the other hand, the Women Washed Relaxed Fit Cargo Trousers are perfect for weekend getaways or an active day exploring the city, offering both functionality and flair. 

Y2K street wear

 

Take a nostalgic trip back to the early 2000s with the Y2K Street Wear collection, blending iconic trends with a modern twist. Expect bold graphic tees, oversized hoodies, and standout accessories that capture the playful and rebellious spirit of the era. For casual outings, try the Women Zip-Front Relaxed Fit Bomber Jacket and the Women Improved Fit Baseball Cap with Panelled Crown. Meanwhile, the Unisex Guns & Roses Graphic Print Crew-Neck Oversized T-Shirt and the Women Embroidered Rue De Moulin Graphic Oversized Sweatshirt are ideal for making a statement at music festivals or relaxed weekend hangouts.

Party animal

 

Unleash your wild side with the Party Animal collection, designed for making a glamorous entrance. Featuring bold animal prints and statement accessories, this lineup ensures all eyes are on you. Perfect for your next event, try the Women Off-Shoulder Frill Corset Mini Dress or the Women V-Neck Midaxi Bodycon Dress for a standout look. Complete your outfit with the Women Chainmail Shoulder Bag for a touch of sparkle, or the Women Embellished One-Shoulder Regular Fit Top for a bold, elegant choice.

For men

Sailor style

 

Sail into style with a collection that blends timeless nautical charm with modern contemporary fashion. The Sailor Style-inspired range features classic maritime elements from crisp striped tees and tailored blazers to relaxed-fit trousers that evoke a sense of effortless sophistication. Perfect for a casual weekend getaway or a laid-back summer soirée, pieces like the Men Striped Slim Fit Oxford Shirt, Men Ribbed Relaxed Fit Revere Polo T-Shirt, and Men Tapered Fit Flat-Front Chinos offer a fresh, sea-inspired aesthetic that seamlessly marries classic elegance with contemporary flair.

Big bad denims

 

Go big and bad with oversized silhouettes and rugged denim fits tailored for those who aren't afraid to stand out. Featuring oversized denim jackets, relaxed jeans, and rugged shirts, the collection redefines casual wear with a confident edge. Perfect for creating versatile looks, these denim staples can be dressed up or down, offering endless styling possibilities for the modern man. For those standout moments, the Men Mid-Wash Tinted Tapered Fit Rigid Jeans and Men Lightly Washed Baggy Carpenter Jeans are ideal, while the Men 90s Washed Oversized Denim Shirt adds a bold touch to any casual event or weekend outing.

Urban utility

 

Urban Utility merges practicality with modern style, seamlessly blending fashion and functionality. Discover a range of versatile pieces from sleek jackets to durable pants and multi-pocket shirts, crafted to handle the demands of city life. Essentials like the Men Slim Fit Flat-Front Chino Shorts and Men Lightly Washed Straight Fit Carpenter Jeans offer comfort and durability for casual outings, while the Men Regular Fit Bomber Jacket and Men Premium Oversized Fit Hoodie are perfect for layering during cooler evenings or casual events. These items combine comfort and versatility without skimping on style, making them ideal additions to your everyday wardrobe.

Cyber punk

 

Channeling a futuristic edge with a bold, urban twist, the Cyber Punk collection redefines fashion with its tech-driven, dystopian style. Ideal for music festivals or edgy nightlife, standout pieces like the Men Cut & Sew Motocross Oversized Harrington Jacket, Men Wide Hem Baggy Cargo Pants, and Men Logo Print Regular Fit Harrington Jacket offer a dynamic, unconventional look that's both modern and ahead of the curve.

Gorpcore

 

Embrace the great outdoors with the Gorpcore collection, which blends rugged adventure with modern techwear. Featuring durable materials and bold silhouettes, this range is perfect for both urban explorers and outdoor enthusiasts. For crisp autumn days or casual outings, opt for the Men Regular Fit Shacket or Men Washed Boxy Oversized Revere Shirt. The Men Ribbed Relaxed Fit Polo T-Shirt and Men Oversized Fit Sweatshirt are ideal for layering during your next adventure.

So, gear up to explore and express your personal style like never before, because with ASOS and AJIO, the world of fashion just got a whole lot more exciting! Happy shopping!

Click here to visit the ASOS brand store on AJIO.