Alia Bhatt joins L’Oréal Paris as Global Brand Ambassador, amplifying the ‘My Worth, My Choice’ campaign

Let’s be honest: everyone loves a brand with a strong ethos—because that’s crucial today. This is why L’Oréal Paris, over the years, has retained its position as one of the most loved and trusted beauty brands, with even celebrities vouching for it. Now, with Alia Bhatt joining as the new global ambassador, this collaboration marks a significant milestone, not only for Bhatt’s career but also for L’Oréal Paris’s ongoing commitment to women’s empowerment and self-worth through its iconic ‘My Worth, My Choice’ campaign. This isn’t just a catchy tagline; it’s a mission that celebrates women’s unique beauty and strength.

The campaign, which Bhatt is now a prominent part of, amplifies L’Oréal Paris’s dedication to women’s empowerment. This campaign builds upon the brand’s legacy of advocating for self-worth and confidence. It celebrates women’s achievements, empowering them to dream big and break free from limitations. Moreover, the campaign is carefully curated around the societal restrictions placed upon Indian women, often in the form of unspoken boundaries. Even in today’s world, women are still expected to prioritize their home and family over their own dreams. L’Oréal Paris challenges this very belief through its ongoing campaign, emphasizing that a woman’s worth lies in her choices, not in others’ opinions of her. In essence, it reinforces the idea that every woman deserves to feel valued and beautiful, unburdened by stereotypical societal expectations.

Alia Bhatt will make her debut as L'Oréal Paris' Global Brand Ambassador at Paris Fashion Week 2024. The actor will walk the runway at Le Défilé L’Oréal Paris on September 23 at Place de l’Opéra, sporting the iconic 'Worth It' shade from the Infallible Matte Resistance Collection.

The campaign’s essence is beautifully captured in the stories of its ambassadors. Icons like Aishwarya Rai, Céline Dion, Viola Davis, and Eva Longoria have each embodied the brand’s message in their own distinctive ways. Their involvement has transformed the tagline from a marketing slogan into a significant cultural statement about women’s resilience and strength. With Alia Bhatt now representing L’Oréal Paris globally, the brand continues to embrace a diverse and dynamic range of voices that resonate with women worldwide.
 

All images are credited to  L’Oréal Paris.




Also read: From Berlin to India, Nic Kaufmann is blending his social media fame with a whole lot of culture and fashion

Also read: Swift vengeance: A ballad of bad blood