Viral beauty products that are worth every penny

Finding the perfect beauty routine can be daunting with the countless options available. Even more so when Instagram and TikTok try to convince you to indulge in a beauty haul in an attempt to find that perfect product. The beauty of these hauls is that they sometimes include a groundbreaking product or two that receive glowing reviews from fellow users. Yes we're talking about those viral beauty essentials like the Cosrx snail mucin or Dior's hydrating lip oil, among others that have left you wondering if they're truly worth the investment. Well, buckle up because we're here to tell you all about it. We've rounded up all the viral beauty must-haves that have taken over our explore pages (and our vanities) and why they are worth every penny! 

Clinique Almost Lipstick Black Honey, ₹2,200

Your one-stop solution for the perfect cherry cola lips, this balmy lipstick flatters every skin tone and was a major part of the colour theory trend too. The sheer hue gives off a ‘your lips but better’ look. And the best part? It’s the perfect lipstick and lip gloss hybrid, containing 95 per cent conditioning ingredients!

The Ordinary Soothing Barrier Support Serum, ₹1,850

This multi-active solution is enriched with centella asiatica, ceramides, and niacinamide, which helps repair the skin barrier, soothe discomfort, and reduce the look of redness—and it’s pink! Who doesn't love skin benefits combined with cute aesthetics? 

Dior Lip Glow Oil, ₹3,800

Dior's Lip Glow Oil has been a favourite on TikTok and Instagram and for good reason. It has a rich but non-greasy formula and is infused with cherry oil, leaving you with that juicy, glowing pout. 

Laneige Lip Sleeping Mask, ₹1,420

Formulated with shea and murumuru butter, this delicious flavoured overnight lip treatment gives your pout instant hydration, shine, and a slight tint that’ll rival your favourite lip gloss! 

Rare Beauty Soft Pinch Blush, ₹2,900

Selena Gomez really changed lives when she created these liquid blushes. A little goes a long way with this product and it blends so seamlessly, giving your cheeks a flush that lasts all day. 

Charlotte Tilbury Beauty Highlighting Wand, ₹3,650

This wand charmed its way onto every beauty influencer’s dresser, and we understand why. The pigment, texture, and shine are unbelievably good. The treated pearls give a luminous high-gloss finish, with no visible (read as: blinding) glitters.

Chanel Les Beiges Water Fresh Tint, ₹6,550

If you haven't seen Chanel's viral water-fresh tint on social media, we've got to believe you're living under a rock! This unique foundation alternative has a gel texture with pigmented micro-droplets that blend to give you that second skin-like finish plus hydrated skin for eight long hours.

Estée Lauder Advanced Night Repair Serum, ₹6,200

Another cult favourite, this serum does it all. From hydrating and strengthening your skin barrier, to tackling fine lines, and uneven skin tone, it does it all! What makes this product so effective is the exclusive ingredient called Chronolux™ Power Signal Technology, which reduces multiple signs of ageing, while boosting your skin's natural ability for self-repair. Need we say anything more?

CosRX Advanced Snail Mucin Power Essence, ₹1,450

K-beauty and its innovations are known to all glass skin enthusiasts. Especially this holy grail snail mucin. Created from nutritious, low-stimulation filtered snail mucin, it is loaded with a slew of antioxidants that repair the skin barrier, and hydrate and illuminate the skin, which is evident after a single use. We see why this is a K-beauty fave!

Sol de Janeiro Brazilian Crush Cheirosa 62 Vanilla & Salted Caramel Perfume Mist, ₹4,000

This vanilla and salted caramel hair and body mist took TikTok by storm, much like its scent-sister—the Bum Bum Cream. The scent lasts all day, is safe for the hair, and feels like dessert in a bottle. With a surge in gourmand fragrances, who wouldn't want to smell like this summer treat? 

Yves Saint Laurent Libre EDP, ₹9,400

One of the most sensual scents out there, Libre has been described as the perfect evening perfume. The intoxicating notes of lavender, vanilla, and orange blossom create a warm, floral scent. So it wasn't just Dua Lipa’s unforgettable campaign video that made this an instant hit!

Feature image credit: Sephora India, Estée Lauder, YSL Beauty, Charlotte Tilbury, Chanel 

Also read: Holographic beauty products for when you want to feel OTT

Also read: Sleeping masks you should invest in STAT!