The dazzling revival of '70s disco beauty glam

It's fascinating to see how beauty trends from the past re-emerge with a modern twist. The latest disco make-up trend is one such example, that made its way dancing through galas, farewell parties, and the likes in recent times. But what is the '70s disco trend? And where did it come from? 

The popular glam-rock beauty trend emerged from musicians like David Bowie, who explored several bold beauty aesthetics in the early 1970s. Back then, it was all about pushing boundaries and fearless self-expression through the use of vibrant make-up. Then we had the rise of metallics and glitters that were prominently seen on icons such as Donna Summer, Cher, and Diana Ross who carried the disco spirit on their faces. Their influence on shiny, dazzling make-up captivates beauty enthusiasts even today.  

After all the extravagance of the '70s beauty era, the disco ball has spun once again making a playful comeback. What does it entail? Expect glittery eye shadows, playful metallic colours, glossy lips, long lashes, and thick eyeliners that are perfect for the club, glam nights out, or simply when you need to add a bold touch to your everyday look. 

Cultural references 

Beginning with Pride Month, the celebration's values, such as embracing individuality through vibrant colours and glitter, reflect the unique nature of this trend. This connection shows us how beauty trends are coming to be associated with some of the most influential events today. For instance, JoJo Siwa appeared at the LA Pride in the Part 2024 sporting vibrant rainbow-themed make-up styled with silver studs. She complemented her look with silver-painted metallic accents in her sleek braided ponytail. Aside from Siwa, Adam Lamber also showcased striking electrifying eyes at the WeHo Pride 2024 show. 

Make-up artists are blending retro styles with futuristic flairs for all genders/skin tones paying homage to the '70s exceptional rock-and-roll beauty. With a diverse expression of identity and style, it continues to encourage inclusivity in the beauty industry. They are showcasing the trend as an essential party element right from dazzling pride shows to new year parties. For movies and TV series, we have seen artists like Doniella Davy (Euphoria make-up artist) taking wide inspiration from the '70s disco rock beauty full of glitters and shimmers.

Moreover, Bollywood and Hollywood in 2024 are embracing this glam on big screen events, evidently visible making a splash at the recent Met Gala and Cannes 2024 with divas such as Aishwarya Rai, Zendaya, Doja Cat, FKA Twings, Cardi B, Anok Yai flaunting their glitters and statement eyes on the red carpet. Also, Coachella 2024 gave us many disco beauty flashouts the most popular being Chloe Bailey's make-up marking it as the perfect glitz and glam glow.

We also have Rihanna for the Interview Spring cover 2024, Harry Styles, Alexa Demie, and Jodie Turner-makeup Smith who have been rocking the retro glam spirits on their shoots, and social media that have become the epitope of the glitz and glam series in recent times. They are not only showcasing the creativity of the trend but also inspiring fans to experiment with extravagant styles.

Get your disco shoes on and shine with these perfect disco beauty products 

It inspires many beauty brand owners to go out of their way to develop new, fancy, and exciting product lines that complement the '70s loud makeup trend.

Pixi Glitter-y Eye Quad, ₹1,500

Too Faced Lip Injection Maximum Plump - Blueberry Buzz, ₹2,650

Makeup Forever Star Lit Glitter Small - Holographic Black, ₹2,000

Charlotte Tilbury Lip Lustre - Ibiza Nights, ₹2,200

Makeup Revolution Forever Flawless Bird of Paradise Eyeshadow Palette, ₹1,271

Sephora Collection Light and Reusable False Lashes - Dramatic, ₹1,000

Dior Diorshow On Stage Liner Waterproof Felt Tip Liquid Eyeliner, ₹3,500

Lead image credit: Pexels

Also read: Flossy Cosmetics is here to revive the '90s glossy lips craze

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