Believe it or not, the '90s are back, and with them, the shiny lip gloss look that everyone is obsessed with. While on the hunt for the perfect gloss, we stumbled upon Flossy Cosmetics and its extensive range of lip glosses and other cosmetics. Our top picks? The "Get Glazed" edition in chocolate granola and strawberry jam.
But there's more to this brand than just glossy lips. Founded by the young entrepreneur, Sanshi Aggarwal at the age of 21, this Indian beauty brand is making waves for its cruelty-free, vegan, and skincare-infused makeup products. The whole concept behind the brand aligns with everything the founder believes in, from promoting self-expression to advocating for sustainability and inclusivity in the beauty industry.
From its inception, Flossy Cosmetics has been all about innovation in beauty. By seamlessly blending skincare benefits into their makeup formulations, they've created products that not only enhance one's appearance but also prioritise skin health. Their standout offerings include their natural blush range, highlighters, and bronzers, which have become our top picks. These products not only deliver stunning results but also nourish and protect the skin, making them essential additions to any beauty routine.
Speaking of what makes Flossy Cosmetics unique, it's their community-centric approach. Rather than relying on conventional marketing methods, they actively involve their audience through social media interactions and immersive events, creating a welcoming atmosphere of belonging and inclusivity. Remarkably, within just one year of hitting the market, Flossy Cosmetics has experienced multiple sell-outs, a clear testament to its immense popularity and the strong demand from consumers. This exceptional achievement underscores the brand's ability to resonate deeply with its audience and reflects the effectiveness of its community-driven ethos in establishing meaningful connections and fostering customer loyalty.
Looking ahead, Flossy Cosmetics has ambitious goals. Their mission is not just to sell products but to redefine beauty standards and bring international excellence to India. With a focus on luxury yet affordability, they aim to make quality products accessible to all.
All images courtesy of Flossy Cosmetics.